❤ Building Company Ambassadors

I was recently asked 'How do I plan to continue building ambassadors of goodwill for West Indian Skincare  My response; 1. Make sure the frontline employee knows why the company is great.....and....2. I am going to make sure I am hiring frontline employees with ambassador skills.

Recently, on a flight, I experienced the usual silliness of the flight crew. There was the "rapping" of the seat-belt announcement and the birthday song to the person in Row 12. When the flight attendant came down the aisle to tell me to turn off my cell phone, she did it not with animosity but with sarcasm—asking me if I was "talking to someone more important than the 200 people I was holding up on the plane?" She smiled at me as I told the person I had to go. And she thanked me for making the choice everyone around me appreciated. Those within ear-shot broke into a round of applause.

During the flight, I asked her what the company did to "make them so fun and customer focused." She said, "They don't make us this way; they hire us this way." .......and that is my new found awakening. Whom am I hiring, and why? Do my managers have a clear picture of the attitude I want a new employee to have? In the past I have mainly hired to meet a hurried quota but recently it hit me that is so the wrong thing to do cause I will always end up with the wrong type of workers (and trust me! been there done that!). Ambassadors are chosen based on their skills and personality. My new employees should be, too.