❤ New brand LAUNCHED.

In 2006, when I started The Soap Kitchen (TSK), like many entrepreneurs, I had a vision in my head of what my company would be like, and it was a good one—full of brilliant, effortless successes and never-ending creativity. Of course in reality, it took a lot more work. And just like building the company, it takes a lot more than just a vision to build a profitable beauty brand. It takes the initial spark of your idea, the vision to see it through, the determination to keep overcoming hurdles (which will seem to constantly spring up in your path), and a proven approach for structuring, managing and delivering the primary touch points that every brand must have in order to be successful. I even ended up taking my business through an entire rebrand, creating West Indian Skincare Co. Ltd. (WISC). We have developed an approach called the Beauty Product Development Life Cycle: six phases that guarantee our great new beauty business idea is a genius, and not a disaster.

 Finally, after the work of conceptualizing, creating and producing our new brand, it’s time to take it to market—and hopefully to watch it thrive. By now, the brand identity is set, the formula is optimized and stable, the packaging is done, and our brand is ready to implement a vital go-to-market and sales distribution plan.

Although beauty is one of the most dynamic industries to work in—and certainly a lot of fun— I have found launching a beauty brand isn’t a hobby, and it should never be taken lightly or expected to be easy. It’s a business, which is why we had to solidify a brand vision as well as a proven strategy or blueprint for how we are going to take that vision and make it come alive.

So here it is finally..... No Ka 'Oi
No Ka 'Oi is a brand of West Indian Skincare Co. The Maui phrase translates to 'The Very Best" it's our bragging rights and it is true...we have the very best skin care products that's available on the market today.

Visit our website today to read more about our new brand and feel free to drop us an email telling us what you think.

To our new brand, we wish you the best! Cheers!!!